I design things” isn’t enough to really make an impact with potential clients. If you want to really connect with them, your branding needs to speak their specific language. Or in other words, you’ve got to get niche with it. Branding that yells “I’m a graphic designer” can appeal to a wide audience, but because it’s so general it’s not really going to excite anyone. “I’m a graphic designer who designs logos for real estate businesses” may not appeal to as wide of an audience, but you can be darn sure it’ll catch the attention of your ideal clients—real estate businesses in need of a logo. SimpleIsGood logo designs If you want to attract your ideal clients, you need to go niche with your portfolio, like this designer, who clearly specializes in vintage-style logos.
Logo designs by SimpleIsGood Narrow down your branding as much as you can. The more niche you are, the more you’ll connect with your ideal client—and the more business you’ll get as a result. Pro tip: niching yourself down is good. Niching yourself down too much? Not background remove service so much. Don’t get so specific that you niche yourself out of a client pool. 4. Design your key branding elements — Alright, now that you’ve done all your homework, it’s time to start actually building your brand. And good news—this is the part you’re probably going to be the most comfortable with. Because it involves—you know—design.
Designer Inov specializes in line-art logos and illustrations. To get your brand off the ground, you’re going to need to choose and design a few key branding elements, including: Typography Brand color palette Logo Website You’re a designer, so we’re not going to school you on how to choose typography or design a logo, but just keep in mind these are all elements you’ll need to get your brand off the ground. 5. Put yourself in your client’s shoes — Thinking like your client can help you make the best decisions about how to position your brand. Is your ideal client looking to buck the status quo and make waves in their industry? They’re probably looking for a designer that’s a little on the edgy side and isn’t afraid to take risks.