To be a designer like Reza Abedini in a country like Iran is to carry within and recreate a 3000 years old extraordinary artistic, visual and calligraphic heritage. To follow the footsteps of an extremely rich history, that of an immense Empire that once became the artistic foundation of all surrounding civilizations. The kingdom of Persia has influenced not only Arab but also Western, Asian and African societies in the fields of architecture, sculpture, visual arts, writing and manual techniques.
Despite being torn apart by conquests, wars and enriched by various cultures, Iran has nevertheless distinguished itself from the Arab world developing its own language (Farsi) and culture, making it a singular country. As in other Muslim countries, it made great use of calligraphic background remove service art, of which arabesques and illuminations were used to sublimate the Koran, the sacred text. Beaming on the world during antiquity, open to the West in the 1960s and then reclusive during the Islamic revolution of 1979, the country has gone through more or less favourable periods to visual expression.
Despite the bad image conveyed in the media, Iran is nonetheless a high place of graphic design, recognized on the international scene, and full of talent.Reza Abedini is the leading figure of the second generation of Iranian designers, post-Islamic Revolution (1979), from the 1990s onwards. Born in 1967, he trains, teaches and transmits his knowledge inherited from the first Iranian graphic designers who were trained in Fine Arts and Western graphic design, like Morteza Momayez before him. Far from creating in a closed-door environment, despite the political context, his work is recognized internationally, and seeks to perpetuate a Persian style and culture.